Privacy Policy

Effective July 30, 2024

Your Privacy Rights

This Privacy Policy (or “Privacy Policy”) describes how Roeslein Swiftlift, LLC (hereinafter “Company,” “We,” or “Us” and relative term “Our”) collects, uses and shares personal information obtained from you when you visit the Our general public website, www.swiftliftoutdoors.com, (the “Site”).  Our collection, use and sharing of personal information is further subject to the Terms of Use and Sale accessible at shop.swiftliftoutdoors.com/pages/terms-of-use-and-sale and such other terms of use at such locations as may be designated by Company from time to time.

Please read this Privacy Policy carefully.  By accessing or using any of the Site, on behalf of yourself and your company, you consent to Our collection, use, and sharing of personal information as described in this Privacy Policy.  Please note that this Privacy Policy does not apply to third party websites ("Third Party Services"), such as Facebook, Twitter, Pinterest, You Tube, which we do not own or control, even if you access them through our Site. We encourage you to carefully review the privacy policies of any Third Party Services you access, so that you know how they will use your information.

We reserve the right to update the Privacy Policy at any time, and those changes will be posted here, on this Site (also hyperlinked in our Terms of Use and Sale). Please review our Privacy Policy from time to time, so you are aware of its terms.

What Information Do We Collect?

The information we collect from you falls into two categories: personally identifiable information (“Personal Information") and non-personally identifiable information (“Non-Personal Information"). The Privacy Policy covers both types and tells you how we might collect, store, process, disclose, share and/or use each.

Personal Information we may collect from you includes:

  • Name
  • Mailing / Shipping Address
  • Phone Number
  • Email address
  • Other personal information volunteered by you when filling out a form, requesting that we contact you, responding to a survey or questionnaire, or otherwise posting or submitting content on the Site.

Non-Personal Information may also be recorded about our users and collected into groups so that it no longer reflects or references an individually identifiable user. Some examples of this are as follows:

  • IP Address
  • Geographic Location
  • “Cookie" Information
  • The website address, if any, that linked you to Our Site
  • The website address, if any, you leave Our website to travel to
  • Other anonymous Site usage data

How Does Company Collect Information?

In order to provide the products and services through Our Site, improve upon, or offer additional product or service offerings, we may collect information in the following ways:

Information We Collect Directly From You.

  • Communications You Initiate with Us: If you contact us by phone, email, live chat, Contact Us form, social media, or by some other means (either through our Site or through Third Party Services), we may keep a record of your contact information and correspondence for later reference to help improve our products and services to you.
  • Information you provide by filling out forms on Our Site. This includes information provided at the time of posting feedback and/or reviews, or requesting further services or assistance.
  • Information uploaded by you through the Site. You may provide Personal Information, such as name, mailing address, email address, as requested and described within our Site. 

Third Party Services.  Our Site may contain links to other websites, applications, products and services maintained by third parties to help you in your purchasing needs. Some parts of our Site can be linked to other web-based accounts you have with third parties such as your Facebook, Pinterest, or Twitter account (“Third Party Services"). If you link to Third Party Services from our Site, we may collect some information about your use of the Third Party Service. We will only be able to collect the information if you've authorized the Third Party Service to provide us with that information or if you've made the information public. Additionally, if you mention us through your Third Party Service, we may collect information and content related to your comment that is publicly available. If you wish to limit the information available to us, you should be sure to manage the privacy settings of your Third Party Services. One thing we will never store is your Third Party Services password.

Information We Collect Automatically

Whenever you interact with our Site, we may automatically receive and record information on our server logs from your browser including your IP address, "cookie" information, usage and log information, and the page you requested.

  • Cookies. "Cookies" are identifiers we store on your local browser or hard drive of your computer or mobile device that allow us to recognize your browser and tell us how and when pages in our Site are visited and by how many people. You may be able to change the preferences on your browser to prevent or limit your computer or other device's acceptance of cookies, but you may be unable to access and/or use certain parts or features of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Site.
  • Flash Cookies. Certain features of our Site may use cookies stored outside of your browser (or Flash cookies) that may be accessed by multiple browsers on the same computer to collect and store information about your preferences and navigation to, from and on our Site. Flash cookies are not managed by the same browser settings as are used for browser cookies. To disable or delete Flash Cookies, go to the Flash Player Setting Manager located on your computer or other personal devices’ Control panel. 
  • Other technologies such as “log files,” "pixel tags" or "web beacons".  When you access our Site, our servers automatically record information sent from your browser, which may include your web request, Internet Protocol address, domain names, referring Uniform Resource Locator, browser type, browser language, and operating system; the date and time of your request and access; and Cookies that may uniquely identify your browser (collectively, “Usage Data”). We may combine Usage Data with Personal Information in a manner that enables us to trace Usage Data to an individual user, and may collect, use, preserve and disclose Usage Data in any manner that we may collect, use, preserve and disclose Personal Information as provided herein (whether Usage Data is combined with any Personal Information or otherwise).  In addition, pages of our Site and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs. pixel tags and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an e-mail and for other related Site statistics (for example, recording the popularity of certain Site content and verifying system and server integrity).

 Third Party Use of Cookies and Tracking Technologies.

Third Party Services whose links are located on our Site may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Site. The information they collect may be associated with your Personal Information or they may collect information, including Personal Information, about your online activities over time and across different websites and other online services. We do not control these third parties' tracking technologies or how they may be used. This Privacy Policy does not cover the use of cookies by any Third Party Services. If you have any questions about Third Party Services, an advertisement or other targeted content, you should contact the responsible provider directly.

Why and How do We Use the Information We Collect?

We use information that we collect from and/or about you, including Personal Information to provide products and services you request, to pursue our legitimate interests, and for other purposes, including:

  • To provide the products and services requested by you and allow you to review information about the products and services sold by us.
  • When you make a purchase you are directed to a Third Party Service website to enter your payment information (credit card number, expiration date, and CVV code) it is sent directly to a secure third-party credit or debit card processing center. We retain none of your credit or debit card account information. Payments are made through a secure server with SSL encryption, in order to guarantee complete transaction security.
  • To verify your ability and authority to make certain product purchases through the Third Party Service.
  • We may also use Personal Information to communicate with you about new offers, features, products or services or to improve the products and services that we offer.
  • To provide you with customer support and communication, and notices about your purchase.
  • For analytical purposes, which may include generating statistics about your use of the Site for operational and/or security purposes, measurement of effectiveness of our marketing activities, performance improvements, research, testing and other business purposes.
  • To promote the security of our Site by verifying accounts and activity, investigating suspicious activities and enforcing our Terms of Use and Sale and policies to the extent necessary for our legitimate interests in promoting the safety and security of the systems and applications used by our Website and to protect our rights and the rights of others.
  • To develop and improve our Site.
  • To conduct marketing research, advertise to you, provide personalized information about us on and off our Site and to provide other personalized content based upon the Site we provide to you to the extent it is necessary for our legitimate interest in advertising our Site, or products and services sold by our Company or, where necessary, to the extent you have provided your prior consent, including without limitation, through requests made by you or use of built-in convenience features of the Site, products and services we provide to you.
  • To send you marketing information, service recommendations and other non-transactional communications about us and our affiliates and partners, including information about our products and services, promotions or events as necessary for our legitimate interest in conducting direct marketing or to the extent you have provided your prior consent, including without limitation, through requests made by you or use of built-in convenience features of the Site.
  • To cooperate with public and government authorities, courts or regulators in accordance with our legal obligations under applicable laws to the extent this requires the processing or disclosure of Personal Information to protect our rights or is necessary for our legitimate interest in protecting against misuse or abuse of our Site, protecting personal property or safety, pursuing remedies available to us and limiting our damages, complying with judicial proceedings, court orders or legal processes or to respond to lawful requests.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.

How Do We Share Your Information?

We may disclose Personal Information that we collect or you provide as described in this Privacy Policy as follows:

  • To third parties for the purpose for which you provide it.  Company’s products are manufactured by an affiliated third party. We may provide our affiliated manufacturer with Personal Information only to the extent that it is related to and required for a product or service purchased by you.
  • To contractors, service providers and other third parties we use to support our business.  We may share Personal Information collected through our Site with companies that perform services on our behalf, including companies that provide website development, hosting, payment processing and billing services and shipping and handling.
  • To a buyer or other successor in the event of an acquisition, merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of all or any portion of our assets or equity interests, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Information held by us about our customers is among the assets transferred.
  • To comply with any court order, law or legal process, including to respond to any government or regulatory request.  We may disclose your personal information when we believe disclosure is appropriate to comply with the law or respond to a court order or subpoena; to prevent or investigate a possible crime, such as fraud or identity theft; or to protect the rights, property or safety of ourselves or others.  We reserve the right to report to appropriate law enforcement, governmental authorities and other third parties any activities that we, in good faith, believe to be harmful or unlawful, with or without providing notice to you.
  • To enforce or apply our Terms of Use and Sale and other agreements.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Company, our customers or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Non-Personal Information. We may share Non-Personal Information collected on our Site with service providers we do business with in order to better our Site, products and services. Additionally, we may aggregate information such as pixel tags, web beacons, or cookies as discussed above with similar data we collect from other visitors to help us improve our Site, provided that such aggregated data is anonymous and cannot be linked back to any individual. We may also disclose such aggregated, anonymized information and data that does not identify you or any other individual, without restriction.

Except as stated above, we will notify you before we share your Personal Information with any third parties, and you will be able to prevent the sharing of this information.

We will not otherwise distribute, sell, rent, transfer, or otherwise disclose your Personal Information to any third party, except as provided for in this Privacy Policy or with your prior consent.

How Long Do We Retain Your Personal Information?

We retain your Personal Information and information stored and collected through our Site for as long as we have a business or tax need or as applicable laws, regulations, or government orders require. When your information is no longer necessary or relevant for the identified purpose or to fulfill a legal or business requirement, we will use reasonable commercial efforts to securely dispose of and destroy your information collected through the Site. 

After expiry of the applicable retention periods, your Personal Information will be deleted. If there is any information that we are unable, for technical reasons, to delete entirely from our systems, we will put in place appropriate measures to prevent any further use of such Information.

 Is My Information Secure?

We take your privacy seriously. Therefore we take several security measures to help keep your Personal Information safe including procedural and technological measures. However, there is no perfect security that is impenetrable from hackers. Therefore, we cannot guarantee the absolute security of the information that we collect. In the event of such a security breach involving Personal Information, Company will, in compliance with any applicable federal and state data breach laws, endeavor to timely notify all users whose Personal Information Company knows or has clear reason to believe was accessed by an unauthorized person.

The safety and security of your Personal Information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone and you agree not to provide any other person with access to the Site or portions of it using your name, password or other security information. You agree to notify us immediately of any unauthorized access to or use of your user name or password or any other breach of security. We have the right to disable any user name, password or identifier, whether chosen by you or provided by us, at any time in our sole discretion for any or no reason, including, if, in our opinion, you have violated any provision of this Privacy Policy.

How Do I Opt Out?

You may send us an e-mail at info@swiftliftoutdoors.com, written letter to 9200 Watson Rd., Ste 200, St. Louis, MO 63126 or phone call to [314-729-0055] to request access to, review, correct or delete any Personal Information that you have provided to us. Please include your name and any other identifiable information necessary, so that we may locate your information. Under certain privacy laws you may have a right to access your Personal Information that we hold about you, however, your rights to access your Personal Information are not absolute. We may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical. In addition, we may not accommodate a request to access or change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. If we deny your request for access to, or refuse a request to correct Personal Information, we shall explain why.  For your information, removal of your Personal Information may impact our ability to provide you or your ability to use our Site or provide you certain products or services.

At this time, we do not use your e-mail address/contact information to promote our own or third parties' products or services. If you receive any promotional email or mailing from us you can opt-out by emailing info@swiftliftoutdoors.com or mailing 9200 Watson Rd., Ste. 200, St. Louis, MO 63126, or by using any “unsubscribe” or similar hyperlink included in any promotional email. In any written request, please include your name and any other identifiable information necessary, so that we may locate your information. This opt out does not apply to information provided to us as a result of a product purchase, product service experience or other customer related transactions.

Other Privacy Concerns.

Children’s Privacy.  We are committed to protecting the privacy of children and encourage parents and guardians to take an active role in their children’s online activities and interests. Our Site is not directed to children or designed to attract them. You must be at least 16 years of age to use our Websites. We do not knowingly collect, use, or disclose Personal Information about users that are under 16 years of age. If we later learn that a user is under 16 years of age, we will remove that user’s Personal Information from our databases and prevent the user from further using our Site.

Contact Information.

To ask questions or comment about this Privacy Policy and our privacy practices, or to exercise any of your rights under this Privacy Policy, contact us at info@swiftliftoutdoors.com or 9200 Watson Rd., Ste. 200, St. Louis, MO 63126.

Monitoring and Enforcement. 

In accordance with applicable laws, you may request access and raise concerns or complaints regarding your Personal Information processed by us with by contacting us as stated above.

If you file a complaint, we will investigate the matter or suspected failure to comply with this Privacy Policy. It is our practice to respond to you within 45 days of receiving the complaint. We will take all appropriate action to remedy any such issues.